Give a damn principle #8
Build a company people are proud to work with. Or for.
We're proud of what we're building and fortunate as hell to work with wildly talented people who give a damn about their work, your business and being good humans.
We don't take life too seriously.
Values are a different story.
Ethics above all else
Do meaningful work
Nurture personal growth
Create and spread joy
Communicate clearly
Live with balance
Give back
Meet (y)our team.
Sarah is a UX Researcher at surefoot. She's spent 10 years building the research discipline at startups large and small, delivering impactful research insights on everything from foundational questions that solidify strategic business decisions to quick turn usability insights that improve user experience quickly and move the needle on important KPIs. When she's not diving deep into research, you can find her enjoying the desert in Terlingua, TX, backpacking in the Pacific Northwest or enjoying her garden at home with her two dogs and two cats.
Sarah biked from Austin, TX to Anchorage, AK in 2013 to raise money for cancer research. It was the adventure of a lifetime!
Caroline is a Strategic Director at surefoot. She loves helping folks explore and achieve their CRO goals. She has experience running A/B tests and planning roadmaps in an agency.When she’s off the clock, you can find Caroline playing guitar, hanging with her family, or throwing a ball for her dog, Milo.
Caroline is a Deadhead
Lori is a Data Analyst at surefoot. She loves digging into complex problems and geeking out about all things analytics. Prior to working at surefoot, Lori served as a Member of AmeriCorps St. Louis (and later as Director) and was a school-based social worker for 6 years. She has always been passionate about using data to gain a deeper understanding of how things work.
In her free time, Lori can be found dancing in the kitchen and chasing after her (almost) 2- and 4-year-olds.
Lori exclusively takes notes in mind-map format.
Andrea is a UX/UI Designer at surefoot, with a design journey spanning more than half her life. Grateful for the opportunity to collaborate with remarkable brands and equally passionate professionals, she thrives on the challenge to create exceptional user experiences. When not standing at her desk, she is likely outside in the woods, hiking, snowboarding, walking her dog and hanging out with her family.
Andrea thru-hiked the Appalachian Trail from Georgia to Maine and has yet to read any books that have been written about it.
Callen is a Senior UX/UI Designer at surefoot. He's been crafting mockups in the e-commerce space for 9+ years (even back when Adobe Fireworks was a thing). He's led full site redesigns for multi-million dollar businesses, and is an expert in combining client visions with prior industry knowledge. When he's not in Figma, you can find Callen looking for shade at the beach, enjoying a Guinness on the front porch, or walking/getting dragged by his Beagle and Corgi.
Larry the Cable Guy follows Callen on Twitter.
Nick VanMeter is a Senior Engineer at surefoot. He has a passion for building intuitive user experiences, and has previously worked on applications for companies like Mindbody and Hewlett-Packard enterprise.
When he’s not building a better web, you will find him running laps around town (he has 6 half marathons under his belt...someday he'll train long enough to do a full marathon), playing the trumpet in the local concert band, or (most likely) watching Netflix with his dog, Luna.
Nick is an Irish citizen.
Ara is a strategic director at surefoot. She loves brainstorming both short-term and long-term goals and cultivating partnerships. Prior to surefoot, Ara spent the last 15+ years in sales/advertising/marketing leadership roles in the newspaper industry and marketing agencies. Outside of work you can find her tending to her 150+ houseplants, reading, solving murders (via boardgames), or starting projects that she intensely researches and ultimately abandons two weeks later when something new catches her eye.
Ara couldn’t decide whether once having an indoor house-pig named Archie was more interesting, or that bragging she’s done over 100 escape rooms and has ALWAYS escaped in time is more noteworthy.
Brian’s entrepreneurial spirit and work ethic were nurtured from a young age when he began hauling hay for hire in his rural Missouri community. He ran his first A/B test in 2003 by hardcoding the randomizer into the page and sending the data to Webtrends, because GA didn’t yet exist.
As co-founder, you’ll find him doing everything from leading client strategy to connecting with partners and managing the daily operations of surefoot. He enjoys jujitsu, bottled grapes and spending time in the endless summers of West Palm Beach, Florida.
As a pre-vet major in college Brian worked a summer job in a research lab with duties (or doodies) including shoveling irradiated sheep shit. #dirtyjobs
Sarah is a UX Researcher at surefoot. She's spent 10 years building the research discipline at startups large and small, delivering impactful research insights on everything from foundational questions that solidify strategic business decisions to quick turn usability insights that improve user experience quickly and move the needle on important KPIs. When she's not diving deep into research, you can find her enjoying the desert in Terlingua, TX, backpacking in the Pacific Northwest or enjoying her garden at home with her two dogs and two cats.
Sarah biked from Austin, TX to Anchorage, AK in 2013 to raise money for cancer research. It was the adventure of a lifetime!
Caroline is a Strategic Director at surefoot. She loves helping folks explore and achieve their CRO goals. She has experience running A/B tests and planning roadmaps in an agency.When she’s off the clock, you can find Caroline playing guitar, hanging with her family, or throwing a ball for her dog, Milo.
Caroline is a Deadhead
Lori is a Data Analyst at surefoot. She loves digging into complex problems and geeking out about all things analytics. Prior to working at surefoot, Lori served as a Member of AmeriCorps St. Louis (and later as Director) and was a school-based social worker for 6 years. She has always been passionate about using data to gain a deeper understanding of how things work.
In her free time, Lori can be found dancing in the kitchen and chasing after her (almost) 2- and 4-year-olds.
Lori exclusively takes notes in mind-map format.
Andrea is a UX/UI Designer at surefoot, with a design journey spanning more than half her life. Grateful for the opportunity to collaborate with remarkable brands and equally passionate professionals, she thrives on the challenge to create exceptional user experiences. When not standing at her desk, she is likely outside in the woods, hiking, snowboarding, walking her dog and hanging out with her family.
Andrea thru-hiked the Appalachian Trail from Georgia to Maine and has yet to read any books that have been written about it.
Callen is a Senior UX/UI Designer at surefoot. He's been crafting mockups in the e-commerce space for 9+ years (even back when Adobe Fireworks was a thing). He's led full site redesigns for multi-million dollar businesses, and is an expert in combining client visions with prior industry knowledge. When he's not in Figma, you can find Callen looking for shade at the beach, enjoying a Guinness on the front porch, or walking/getting dragged by his Beagle and Corgi.
Larry the Cable Guy follows Callen on Twitter.
Nick VanMeter is a Senior Engineer at surefoot. He has a passion for building intuitive user experiences, and has previously worked on applications for companies like Mindbody and Hewlett-Packard enterprise.
When he’s not building a better web, you will find him running laps around town (he has 6 half marathons under his belt...someday he'll train long enough to do a full marathon), playing the trumpet in the local concert band, or (most likely) watching Netflix with his dog, Luna.
Nick is an Irish citizen.
Ara is a strategic director at surefoot. She loves brainstorming both short-term and long-term goals and cultivating partnerships. Prior to surefoot, Ara spent the last 15+ years in sales/advertising/marketing leadership roles in the newspaper industry and marketing agencies. Outside of work you can find her tending to her 150+ houseplants, reading, solving murders (via boardgames), or starting projects that she intensely researches and ultimately abandons two weeks later when something new catches her eye.
Ara couldn’t decide whether once having an indoor house-pig named Archie was more interesting, or that bragging she’s done over 100 escape rooms and has ALWAYS escaped in time is more noteworthy.
Brian’s entrepreneurial spirit and work ethic were nurtured from a young age when he began hauling hay for hire in his rural Missouri community. He ran his first A/B test in 2003 by hardcoding the randomizer into the page and sending the data to Webtrends, because GA didn’t yet exist.
As co-founder, you’ll find him doing everything from leading client strategy to connecting with partners and managing the daily operations of surefoot. He enjoys jujitsu, bottled grapes and spending time in the endless summers of West Palm Beach, Florida.
As a pre-vet major in college Brian worked a summer job in a research lab with duties (or doodies) including shoveling irradiated sheep shit. #dirtyjobs
You've met us, now we'd like to meet you.
sure·foot·ed adj1. not liable to stumble, fall, or err 2. going ahead confidently in a situation that needs skill or good judgment.
